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Now in its third year, Amazon really give us trust and flexibility, especially as we direct more traffic to their site than any other media partner which has led to them selling out in a matter of days. We created a book club, with podcasts and book reviews where users and listeners interact with us daily The awesome part of this campaign was user engagement and the amazon content. We created a book club on the radio and were inundated with reviews from the audience which we published on the site showing real engagement as no prize was involved. We also created recommended and similar books through a dynamic pod sucking content from Amazon which was a great traffic driver back to Amazons site