To showcase the personalities of the latest Blackberry and colours, we gave users the chance to win money can buy prizes at our flagship annual event, the Jingle Bell Ball. We wanted to bring Blackberry to new audiences and make them seem exciting and desirable. The site changed to the personality of the phone and prize you wanted!
A big bold and exciting site with videos and close integration with Blackberry led to a 3 year contract after this exception and creative idea