Classic FM Hall of Fame

hof

A self initiated project which has now become the companies biggest page impression generator. broadcast over bank holiday weekends, users votes are played out with close integration with the audience via the site and social features. This has now spawned other versions and won 2 Sony awards

The vote is one of the biggest things in classical music, and we created a predictive text voting system to help out with those tricky composers. A crazy back end helped the editors sort what was top of the pile while the site updated live as the playout happened on air!

Im most proud of this as it came from me realising the classic audience didn’t have a chart and was a chance to give them a chance to get involved. A project where we created everything from scratch, from branding to the compete user journey! It has since attracted lucrative sponsorship contracts which helps us do more self initiated projects!

 

Project URL: Hall of Fame