Pay-Per-Click Advertising

Pay-per-click advertising is one of the most effective ways to generate a massive ROI, whatever your target market is (provided that it is managed correctly). It is defined as an innovative method of marketing, where your advertisements are displayed when people search for your products or services.

At the heart of this system are accurately defined key words, or key phrases, which could be the same terms your customers use to search for your product or services. Our Victus PPC Experts are equipped with the right certifications and know-how in mining the right keywords, which will then be successfully bidded and used in creating targeted adverts.

While Google Adwords is the most commonly used platform for PPC, with Google taking the lion’s share for all internet searches, we’ll be happy to give you other platform options if you prefer. We can discuss your requirements and platform options in more detail as the planning process develops.

Pay-per-click is also very cost-efficient. The clue lies on the title itself: you only pay when someone clicks on the adverts.

Managing your PPC campaign

Victus Digital would like to give you value for your investment. That is why we have come up with a

process to effectively manage your PPC campaign:

  • Research on your target market first
  • Mine the right key words or key phrases, with the use of our keyword research tools
  • Create targeted landing pages, which not only have compelling content, but also have a
  • responsive design for mobile web users.
  • Analysis of how each change affects your campaign’s performance, and make the necessary
  • improvements on the campaign
  • Maximise your ROI by decreasing or increasing the cost per clicks
  • Focus on key words that generate the most clicks

We’ll work with you to ensure that your PPC campaign is a success from the start and all throughout the campaign period. Contact us TODAY to discuss how PPC can possibly work for your business.